Posts Tagged ‘know your reader’s expectations’

Writing this blog for the past year has been an act of joy for me. 

Many of you also write blogs, and so if you blog frequently, I would wager that you, too, find writing for your blog compelling.

I get to write about something I know, about a process that intrigues me and that is always a challenge, and for people that I respect and that I am sure I would find interesting. That’s a recipe for engagement or flow.

Having a good idea of what matters to your audience and wanting to write for that audience because you revere or feel empathy for them and have much in common with them can be huge motivators. 

When I have other things in my life keeping me from writing this blog –and this month has been full of interference– I feel a bit off-center. I miss the feeling of connection that the blog gives me.  

Writing my newsletter, however, is more difficult, primarily because I write it much less often, certainly not the two times a week I typically write this blog. Writing less frequently makes it more challenging.  Also, I don’t have as clear a view of my readership for my newsletter as I do of the readership for this blog.
What I’m suggesting is that you can make your writing call to you.  To do that, you not only want to feel connected to your writing, but you would also benefit from expanding your feelings of loyalty, gratitude, and caring curiosity for your audience.  Here are some suggestions:

1. Make your writing irresistible to you– write often.
Writing as often as I can keeps me (and you, too?) connected to the work.  Writing frequently always helps me to return easily to the work. 

2.  Don’t let excuses stop you from writing—write first.
Even if I have other things happening in my life, I can make time to write my blog by giving the first 20 to 30 minutes of my writing day to my blog.  Write first is what I tell my clients, and I need to listen to that suggestion myself. 

3.  Know your audience’s expectations and needs as intimately as possible.
Having clarity about my readers’ experiences gives me a sense of what they know and what they may need to know.  Connecting with my audience drives my writing and makes it easier to anticipate my readers’ expectations and responses.  How could you write more specifically for your advisor?  How could you let your audience drive your writing?

4.  Draw often and deeply on resources that can help you to know your audience better.
Because of my working daily with dissertation clients, I have a depth and breadth of specific resources that I can tap into, and I check what I know against those resources on a daily basis.  What resources do you draw on for guidance in writing for your primary reader?

I have a favor to ask of you.  It would be great if you would go to my website (www.nancywhichard.com) and sign up for my Smart Tips newsletter.  It would make writing the newsletter more compelling for me if I knew you were part of the readership.

The next edition is ready to go out.  I think you’ll enjoy the lead article in this issue –it’s “5 Strategies for Drastic Situations.”

Below my picture on my web site’s home page (www.nancywhichard.com), you’ll see the box to sign-up for Smart Tips.  Easy, no obligation sign-up!

My very best to you,


Nancy Whichard, PhD, PCC
Your International Dissertation Coach


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